Consulting services

Geomarketing

Geomarketing, which can be considered a specific branch of Geo Business Intelligence, is a marketing approach that uses information related to the territory (georeferenced data) to analyze, plan and implement marketing activities. Geomarketing includes several of very different functionalities that concern a wide range of public and private users. 

Sistemi Territoriali has provided, in the last few years, specialized support in geomarketing for projects inherent:

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Big Data

Skills

Text Mining on web data

  • Content analysis of web pages, blogs, tweets, social networks and reviews
  • Sentiment Analysis and Web Reputation: how a phenomenon, an entity, a service or a product is perceived on the web
  • Profiling of user behaviour

Collection, processing and delivery of data

  • Structure and socio-demographic and economic profiling of the territories
  • Catering, hospitality, art and culture, leisure
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GeoBusiness Intelligence

GeoBusiness Intelligence is the use of spatial analysis, typical of GIS systems, in Business Intelligence environments, in order to understand the phenomena observed in a territorial context. GeoBusiness Intelligence has been active in the company since 1996, but geographic Business Intelligence systems have been developed by company personnel since the 1980s in research activities of the CNR.

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Business Intelligence

Skills

Business Intelligence and Decision Support Systems

  • Design and implementation of Geo-Data Warehouse
  • Development and publication of geo-statistical indicators on the web
  • Multidimensional navigation, reports and dashboards also with maps
  • Interactive data exploration (Visual Analytics and Graph Data Browsing)
  • Data Analytics: forecasting and clustering
  • Social Network Analysis, Data Mining and Graph Mining to discover hidden relationships
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System Integration

Skills

Transversal solutions at different levels of integration

  • Data oriented - data systems integration and construction of centralized data warehouses
  • Applications - interfacing and interoperability between enterprise applications
  • User interfaces - standardization and unification of user interfaces between different applications
  • Enterprise processes - review of business processes and logical and functional unification at the enterprise level
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