Geomarketing, which can be considered a specific branch of Geo Business Intelligence, is a marketing approach that uses information related to the territory (georeferenced data) to analyze, plan and implement marketing activities. Geomarketing includes several of very different functionalities that concern a wide range of public and private users. 

Sistemi Territoriali has provided, in the last few years, specialized support in geomarketing for projects inherent:

• thematic representations of socio-economic data on the territory
• research of potential areas of development
• search for "best sites" for the opening new sales points
• analysis of points of sale and consumption
• georeferencing of addresses
• distance calculations for the creation of catchment areas

The customers to whom this branch is addressed belong to both the public and private sectors, with various applications including:

• Large-scale Distribution: Fast Food, Supermarkets, Pharmacies, Chain stores
• Banks and financial institutions
• Insurance
• Telecommunications
• Pharmaceutical companies
• Socio-economic research institutes
• Health
• Public Administration in general
• Publishing